Creating a portfolio can be utterly overwhelming whether you are just getting started to launch your business or you have been at it for a while, and you want to give your portfolio a little professional touch and take it to a higher level. So it is crucial to plan to make sure that your collection is top-notch and you are bringing your potential client a lot closer to a favourable closure of a deal. It is also essential that you build a lot of authority and develop trust with the client for which a portfolio website is a necessity.
The world of writing and designing is a very competitive industry; it is one of the oldest arts in the world and has been existing since the time of the first man. After the invention of the internet and the digitalisation of all writing platforms, it has become imperative for all writers and designers to have a portfolio website which will work as a sample of their work and experience in the field. Do not rely on hard copies of a portfolio, and you must have an online presence where clients can visit and get an idea about your work. Let us look at some essential tips which will help you create and redefine an exiting portfolio to attract new clients.
Most people think that you can only have a portfolio if you own a design company or if you are a photographer or a videographer, but that’s not true, for all service-based businesses from plumbers to realtors should have a portfolio which will show the client that you have been in the industry for some time, and you can handle complex issues in your line of business. If you are entirely new to building a portfolio you can begin by putting together existing data like client testimonials, case studies, before and after pictures, plans and your best some documentation of your best works, through the portfolio you want your client to get an overall idea about your credibility as a service provider.
A lot of times we get overwhelmed and very excited about the kind of work that we do and we often tend to over curate our portfolio, so there are tons of ideas and several amazing projects and a lot of case studies which makes it too much. It is important to curate the portfolio well and make sure that you only put in your most substantial works which include your most attractive campaigns, the most beautiful photographs you have taken, so do not go overboard and load the portfolio with unnecessary work, these might be important to you, but your employer will need to see only the best of your work.