Our modern, targeted solutions help you attract the audience you want, create results and further your business. How do you know that the digital marketing services we provide are effective? IP Digital creates measurable online promotion campaigns. We record every click, every action and every interaction, so you know that the budget you spend for this purpose is used in the best possible way for your business.
Internet Marketing Strategy
We develop the most appropriate online advertising strategy for you, following and continually assessing all current market and online trends. A complete internet marketing digital strategy from IP Digital includes:
Definition of digital channels
Identification and targeting audiences
Brand placement or repositioning
Analysis of opportunities
Measuring and analyzing results
Definition of objective promotion goals
Paid Advertisement (PPC)
Our specialists follow a PPC approach tailored to our clients' objectives. The PPC services we provide are for the sole purpose of maximizing results for you, by minimizing the cost of the investment.
We accomplish our goal by combining techniques for page optimization, ad quality and keyword strategy for your campaign. Continuous improvement is at the center of all our efforts to ensure that you can make the most of your advertising budget.
The process of optimizing a website for search engine results, SEO, is more than a simple understanding of how Google works - it's the understanding of people and the information they want to find when they start a search. To take advantage of the physical motion generated by search engine search, your SEO strategy should aim to make your site the most relevant result for someone searching for products or services like yours.
IP Digital SEO experts are working hard to provide your business with the best possible place in search engine results. With targeted keyword strategy, link creation and utilization of all SEO techniques, we are able to give your site the best rankings in the most popular search engines like Google and Bing.
Social Media Marketing
A successful social media strategy should be directly related to the enterprise's broader goals, improve its image through all available channels and make the business communicate with its audience across all networking platforms. It brings you into interaction with your loyal customers, friends and new followers, through a combination of organic and paid media.
At IP Digital, we have experience on all popular social networks such as Google+, Facebook, Twitter, LinkedIn, Pinterest, Instagram, YouTube and more. Through the continuous monitoring of the networks, analysis of the competition and the development of specialized social media strategies, we are able to show you how to effectively exploit the social web and how to successfully drive new visitors to your site.
What do we mean when we talk about content? The content is blogs, infographics, videos, emails, ebooks, social media updates, and the text of your website. Yes, content is everywhere. That's why it's so important that your content strategy goes hand in hand with the rest of your business's strategic goals, core values and needs, desires, and how your audience "consumes" this content.
Now, the need for quality content is greater than ever, and this is demonstrated in every relevant study and research. Today's consumers are looking for every piece of information available before they go shopping, and this is where content marketing contributes. Our partners can create and implement for you the appropriate content marketing strategy that will support other SEO actions, implement the appropriate keyword strategy for you, facilitate interaction with your visitors and social network users, and ultimately lead to the achievement of your goals.
60% of executives claim that brand-related content helps them make better purchasing decisions
61% of consumers claim they are more likely to buy from businesses that provide custom content
Email marketing is one of the most effective tools for communication and promotion at the online marketplace. The complete email marketing solution we provide helps you identify the right audience as well as create and deliver the right emails to existing and potential customers. IP Digital email marketing services help you maintain your customer base, stay in touch with your existing customers, and attract new ones.
Email marketing is a fast, direct and cost-effective means of ensuring high levels of interaction, allowing targeted promotion, and building relationships of trust. We can help you get in touch with existing and potential customers by relevant and appealing messages.
View selected projects from our portfolio, from customers who have trusted us and have created their own Success Stories.