Project Brief

Create a corporate identity, logo and eshop. Subject: Children's clothing store. Objective: Professional approach, gentle character, reliable result.

Concept

A new (brick & mortar) infant and child clothes store is looking for identity.

We chose to design it in a joyful color pattern to be intimate and warm. At the same time, however, in order to keep the design minimal, one color was selected from the color palette and not more. We did the same for the creation of the eshop. Simple clean lines for easy navigation and focus on the product.

Logo

Our brand is the bunny Our Name BabyMou.

Baby clothes are characterized by sweetness and "cuteness"! That's exactly the character we wanted to promote on the logo through its colors and fonts.

Colors

  • Cute Pink

    RGB: #EF787A

  • Light Gray

    RGB: #E6E6E6

Eshop

An eshop makes for a profitable investment and becomes an effective tool when it is built with the right tools and the right "raw material" and when promoted in the right way.

Choosing the right ecommerce platform is one of the most basic "ingredients" of success. The second is the first impression that the visitor / client2be gets when he first visits the eshop.

The appropriate size of the logo - not too small or too large. Choosing a distinctive background but at the same time, one that has character. Emphasis on the product with professional pictures. Clear identification of the categories at a fixed location.

Easy purchasing procedure. Few simple steps. Variety in choosing payment and shipping methods.